Research

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Before we dive into designing, we need to understand your business and help you craft a strategy and message that really speak to your audience. Then we can put the message in a form that they'll read (or listen to or watch).

The scale of each research project depends on the stakeholders involved. When conducting research for a career or technical education client, such as WyoTech, Linden tapped into a variety of audiences: personal interviews of current students, faculty and staff, email surveys of parents and former students, and phone interviews of certain internal decision-makers.

  1. Understand. WyoTech needed research to help tell them who they were and what they needed to do to clarify their brand and impact enrollment.
  2. Agree. Linden initiated a conversation to determine what research would be necessary to reveal WyoTech’s brand. The universe of current and former students, parents, faculty, staff and select administrators was determined to be the best sample.
  3. Proceed. Linden formed a plan to reach each audience in a way that would maximize results. Once the research period closed, Linden compiled and synthesized the findings into a document that included a summary, in-depth analysis and recommendations.
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