Our approach to marketing is founded in research.
We believe in asking good questions before we proceed to developing marketing solutions so we can be sure that our creative work is firmly grounded.
Research is a powerful tool. Not only can it identify your company’s strengths, it also is the best way to pinpoint weaknesses in your brand or areas in your marketing or sales tactics that need improvement.
The scale of each research project depends on the stakeholders involved. Two recent projects conducted for the Cheyenne Radiology Group and Ivinson Memorial Hospital involved a combination of research tactics. We reached patients and the general public through direct mail and online surveys, talked with referring and employed physicians via phone interviews and conducted in-depth interviews with administrators and board members. These conversations, along with survey responses from patients and the public, enabled us to conduct laser-focused rebranding efforts for both clients.
While working with technical education client WyoTech, Linden tapped into a wealth of audience knowledge using various research techniques. After processing the data, we developed powerful strategies that helped speed our client toward their goal of increasing student recruitment.
When we begin with research, our clients gain valuable insight into their internal and external audiences, and their position in the marketplace. This shared insight enables us to develop strategic brands and effective marketing tools that resonate with audiences. Research findings also help coalesce internal stakeholder vision – greasing the cogs of our clients’ future business operations – go figure!