Logos and Brand Identity

logos and brand identitylogos and brand identity

Many companies have relied on Linden to create a logo, look and feel or brand identity. In all cases, they’re looking for something that makes a lasting impression and sets them apart from their competition. But there’s no such thing as a one-size-fits-all marketing approach. And even a custom approach won’t work if the brand isn’t an authentic representation of your company.

So how do you develop a logo and brand identity that’s an authentic representation of your company? You have to start by understanding what your company represents.

View an example of a creative brief here (PDF).

  1. Understand. Linden’s logo and brand identity development process is guided by research. Either via formal interviews, surveys or face-to-face meetings, we look deeply into who you are.
  2. Agree. From the information we discover, we’ll distill your company’s essence—personality, goals, audience, etc.—into a one-page “creative brief.” This internal document is like a fingerprint for your company. Among other information, it includes four to five words, or attributes that will help us design an authentic brand—just for you.
  3. Proceed. Once the creative brief has been approved, Linden’s design team will begin work on visual designs that embody your brand attributes.
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