Schroll Cabinets is the Rocky Mountain region's largest custom cabinet builder. Headquartered in Cheyenne, the company was founded in 1974 and has always enjoyed steady revenues. Yet Schroll was largely unknown among area homebuilders, and their outdated logo and product literature belied their exceptional cabinet quality and customer service. Linden recommended a branding overhaul. We designed a new logo, styled and photographed high-end local kitchens that feature Schroll cabinetry, renamed all cabinet doorstyles and finishes, designed and printed a new brochure family, and designed and implemented the company's first website.