Linden

For eight weeks, the Linden creative team designed logos, met with City of Fort Collins communication staff, revised designs, pasted up logo presentation boards, and helped narrow down the nearly 100 logo ideas we created to one final selection.

Our logo design features a representation of Horsetooth Rock, along with the suggestion of the river and/or trails. The oval format gives a nod to the semi-circle format of the original City logo and provides a traditional feel. The clouds that finish off the top of the oval, the sweeping lines of the foothills, and the curve of the river add energy and a sense of movement. The logotype is clean, legible and heavy enough to reproduce well in all applications, large and small. As Linden worked with City staff on logo design, it became clear that it was our mission to create a moderate logo—one that would fall somewhere between the sleek, contemporary North Star logo and the dated, hard-to-read existing City logo. Thus, Linden’s City logo provided an evolution, not a revolution.

Follow-up: Through an extensive public input process, Linden and the City of Fort Collins staffs tallied votes split in even thirds for each of the logo options. The modified North Star version is the one that now freshly adorns City property. Thanks to Fort Collins residents and City staff for involving Linden in this process!