Branding
BizWest
Cohesive Parts Create a Credible Whole
BizWest Media had the opportunity to benefit from broader brand recognition, credibility and crossmarketing advantages by treating their annual and other recurring events as a cohesive series rather than individual, one-off productions. To achieve this, we created a “BizWest Events” brand and built a system of event logos that align with the larger BizWest brand.
Cohesive Parts Create a Credible Whole
BizWest Media had the opportunity to benefit from broader brand recognition, credibility and crossmarketing advantages by treating their annual and other recurring events as a cohesive series rather than individual, one-off productions. To achieve this, we created a “BizWest Events” brand and built a system of event logos that align with the larger BizWest brand.
Our goal was to visually communicate the differences and similarities attendees could expect from event to event through the nuances of each logo, while also making event materials recognizable as a BizWest production through the logo’s inherent BizWest characteristics.
Our goal was to visually communicate the differences and similarities attendees could expect from event to event through the nuances of each logo, while also making event materials recognizable as a BizWest production through the logo’s inherent BizWest characteristics.
The resulting BizWest Events brand and logo system support events across Northern Colorado and Boulder Valley throughout the year. They provide promotional signage, publications, digital and traditional ads and other event materials with a unified look and feel to reinforce what all BizWest Media products have in common and, at the same time, they distinguish each event as a unique production
The resulting BizWest Events brand and logo system support events across Northern Colorado and Boulder Valley throughout the year. They provide promotional signage, publications, digital and traditional ads and other event materials with a unified look and feel to reinforce what all BizWest Media products have in common and, at the same time, they distinguish each event as a unique production
All Together Now
To help BizWest talk about their services and the benefits of advertising within the multiple BizWest publications and at their varied events, Linden organized and designed a new media kit. This tool is a visual representation of BizWest’s readership, with supporting stats and facts about how far ads can go, enhanced with design elements that align with BizWest’s overarching brand.
All Together Now
To help BizWest talk about their services and the benefits of advertising within the multiple BizWest publications and at their varied events, Linden organized and designed a new media kit. This tool is a visual representation of BizWest’s readership, with supporting stats and facts about how far ads can go, enhanced with design elements that align with BizWest’s overarching brand.
“While we have worked with Linden for well over a decade, in the last three years we tasked them to rebuild our media kit, redesign our event logos and redesign our website, and ‘wow’ is the best term to describe our enthusiasm for their knowledge and creativity!
The team at Linden is very easy to work with, always responsive and always gives us something to think about.”