You've invested in a professional "look and feel" to brand your company, set yourself apart from your competitors and convince potential customers that you deserve their business. If you're hesitating taking the financial step because of the ongoing commitment, you've already taken an important step to prepare!
Like caring for yourself, a child or a pet, maintaining a brand requires a commitment and attention to its basic needs. With the right care and feeding, your marketing will stay vibrant and productive for years.