Green Marketing

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More and more, our clients want to make a positive difference when it comes to conserving resources and making efficient choices.

Much of the time, "green marketing" is a matter of taking your organization’s efforts online. But if printing is still an important part of what you do, Linden can put you in touch with a variety of environmentally friendly and sustainable practices.

Printing Green
Making your printed pieces eco-friendly doesn’t mean you have to print everything on brown kraft paper. Paper companies offer a variety of recycled, unbleached and responsible choices that look the same as what you’re using.

Green recycling logoPaper with recycled content can either contain materials recycled during the manufacturing process (pre-consumer) or after use (post-consumer). The percentage of each should be listed near the symbol.

Forest Stewardship Council logoPaper certified by the Forest Stewardship Council is made from wood harvested from sustainably managed forests.

Tree-free – Paper that is made from cotton, bamboo, seaweed or another alternative fiber.

Soy inks – Most press inks contain a percentage of soy products, including our standard low-VOC, bio-based Gans Inks, which are 71.25% bio-based oils with at least 20% soy. Varying percentages of soy-based inks are appropriate for certain needs—let us help you choose a product that meets your needs.

Green Marketing Tips

  • Start fresh or tune up your website
  • Consider search engine optimization (SEO)
  • Learn about online marketing and social media
  • Learn about green printing
  • Offer reusable specialty items
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